Director of Sales & Marketing Job at Franchise Location, Lancaster, PA

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  • Franchise Location
  • Lancaster, PA

Job Description

Additional Information: This hotel is owned and operated by an independent franchisee, Aimbridge Hospitality. The franchisee is a separate company and a separate employer from Marriott International, Inc.  The franchisee solely controls all aspects of the hotel’s employment policies and practices, including hiring, firing, discipline, staffing, compensation, benefits, and all other terms and conditions of employment.  If you accept a position at this hotel, you will be employed by a franchisee and not by Marriott International, Inc.

Join Our Team as a Director of Sales & Marketing!

Are you ready to steer the ship as our next Director of Sales & Marketing? In this high-octane role, you’ll be the mastermind behind creative sales and marketing strategies that keep occupancy rates and revenue climbing ever higher. Picture yourself architecting winning plans, charming clients and colleagues alike with your silver-tongued negotiation skills and making deals that stick. You’ll be the fearless leader who rallies the team, sparks motivation, and keeps everyone charging toward success. With your keen eye for data and your knack for making every dollar count, you’ll juggle budgets and financial info like a pro.

Job Duties & Functions

• Coordinate all group, transient, and catering sales solicitations and bookings to maximize overall

revenue

• Develop, recommend, implement and manage the division's annual budget and the advertising,

public relations marketing and sales plans and programs for the hotel to maximize rate,

occupancy and food & beverage opportunities thus ensuring the hotel meets/exceeds

management and owner revenue/profit goals and expectations

• Proactively conduct outside sales calls, conduct sales tours, and entertain clients.

• Understand the content reflected in contracts and how to negotiate terms therein

• Develop and maintain market awareness to ensure ability to predict revenue opportunities and set

proactive strategies

• Monitor production of all top accounts and evaluate trends within your market

• Adheres to Aimbridge Hospitality’s established regulations, company standards, sales standards,

and sales metrics related

• Comply with attainment of individual goals, as well as team goals, and budgeted metrics

• Train all members of the hotel staff on how to recognize and capitalize on all sales opportunities

to increase hotel occupancy and revenue

• With input and guidance from the GM and/or Corporate HR, manage Human Resources in the

division in order to attract, retain and motivate the employees; hire, train, develop, empower,

coach and counsel, conduct performance and salary reviews, resolve problems, provide open

communication vehicles, discipline and terminate, as appropriate

• Supervise Catering & Event Management Team (as applicable) to ensure that the Catering, Food

& Beverage, and Meeting Room rental budgets are met or exceeded

• Develop a full working knowledge of the operations and policies of the hotel, including Sales,

Food and Beverage, Front Office and Reservations

• Maintain strong visibility in local community and industry organizations

• Attend and/or conduct daily/weekly/monthly meetings and any other functions required by

management, providing training on a rotational basis

• Maintains professional working relationship and promote open lines of communication

relationships to achieve initiatives with respective marketing partner(s) and other internal

departments (i.e. Second Wave, Aimbridge Digital, or Branded field marketing)

• Travel on a weekly basis, as required

• Act, as directed, on behalf of the General Manager in his/her absence; performing any other duties, as requested by management

• Access to back of house areas of the hotel and sensitive information

• Interact and occasionally have unsupervised contact with guests and/or colleagues

• Access to back of house areas of the hotel and sensitive information

• Interact and occasionally have unsupervised contact with guests and/or colleagues

• Access and control to sensitive areas in the hotel premises, including Master Keys and/or

guestrooms, Storage/Liquor Room, and secured file cabinets

• Drive safely on behalf of the company for business reasons

• Maintain a high level of trust and responsibility

• Represent the company with certain level of reputation and good character as well as exercise sound judgement.

After an initial waiting period, those hired into full time positions are eligible for a competitive benefits package that includes the following: Now offering Daily Pay! Ask your Recruiter for more details. Medical, Dental, and Vision Coverage. Short-Term and Long-Term Disability Income Term, Life and AD&D Insurance. Paid Time Off. Employee Assistance Program. 401k Retirement Plan. $125,000-$140,000

This company is an equal opportunity employer.

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Job Tags

Daily paid, Full time, Temporary work, Local area

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